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Product Interviewer: Content Marketing PD Kim Seung-ah
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#Content PD_Seungah Kim

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“When I feel most regretful while filming, it’s like when I can’t capture all the feelings of our products. The sensibility and tactile feel of the drop’s pattern and fabric are really, the more you experience it, the more attractive it becomes. I capture that part as much as possible. I'm always trying to see."


DRP: Hello. First, please give me a brief introduction.

Seunga: Nice to meet you. This is Kim Seung-ah, who is in charge of content PD at Drop Drop Drop.

DRP: Some of you may not be familiar with content PD. What kind of work do you do?

Seung-a: I am in charge of delivering the brand drop-drop drop directly to customers. From product photography on the website to marketing and advertising planning, we help ensure that our well-made products are introduced in an easy-to-understand way and that the brand value is conveyed. The thing I'm most focused on lately is filming.

DRP: What do you think is the most important part while filming?!

Seunga: As I said before, I think the most important thing is to capture the actual product so that it can be felt in its entirety. Due to the nature of online commerce, it is difficult to see and purchase in person, so the point is to let you feel the texture and overall mood of the product with a single photo. And I don't just focus on the product itself, but I think that the planning intention of the product and the detailed process of the product should be perfectly shared between departments so that it melts into the filming as well. Knowing this actually makes it even more burdensome. Because you have to perfectly capture a perfectly made product.

DRP: Do you have your own know-how when things are so burdensome or not working out?

✓ The interview with content producer Kim Seung-ah continues in episodes 2 and 3!

Go to Part 2 →
Go to Part 3 →

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